Marketing Attribution

Stop guessing which marketing drives calls

When phone calls are the conversion, clicks and form fills only tell part of the story. Marketing Attribution connects inbound
calls to the source that generated them so marketing teams and executives can make confident decisions about spend,
performance, and operational impact.

We can begin routing and capturing call data immediately. Reporting outputs are then delivered in the format your
organization can actually use.

What this service helps you do

Abstract network of connected nodes over a blurred facility background representing interoperable data exchange

Common use cases

Campaign measurement for organizations running marketing across channels

Track performance across SEO, paid search, social, directories, print, direct mail, signage, and partner sources. Compare results across locations or service lines and understand both demand and call handling.

Performance routing for marketplaces, networks, and large number portfolios

If you manage a large pool of phone numbers that route callers to many destinations, you need reporting that works at the number level and scales cleanly. Pin numbers to destinations, group numbers however you operate, and measure call outcomes consistently across the portfolio.

Why reliability matters for attribution

Attribution data is only useful if calls consistently complete and call events are recorded consistently. If routing is fragile or dependent on a single carrier origin, gaps and  weak reporting result.

This service is designed for high reliability and high volume, using redundancy across carriers and regions so routing and call event capture remain dependable even when a provider orregion experiences issues.

Better attribution starts with better economics

Dynamic number substitution improves attribution because it reduces guesswork: more unique numbers means fewer shared sessions, fewer collisions, and cleaner reporting.

The problem is that many solutions price numbers in a way that forces organizations to use smaller inventories than they need. That limitation reduces fidelity.

Our pricing model is built to support large inventories where it matters, which improves attribution quality. And when dynamic substitution is not needed, the same cost advantages apply directly to dedicated campaign numbers and static
routing.

We also offer materially lower per-minute talk rates than the status quo for many organizations, which reduces the operating cost of call-heavy programs and performance routing models.

What you get

Call attribution across web and offline sources

Connect calls to campaigns and sources using website attribution and dedicated campaign numbers. You choose how
numbers are grouped forreporting, such as by campaign, location, destination, or source.

Call outcome metrics you can act on

Understand what happened afterthe call started, including:

  • answered vs missed calls
  • talk time trends and time-of-day patterns
  • repeat caller signals and follow-up opportunities

Reporting that fits your environment
We do not force a generic portal.

  • Enterprise delivery: structured exports designed to be automated into BI and reporting pipelines
  • Smaller organizations: a practical dashboard aligned to your campaigns and stakeholders
  • Optional CRM integration: when systems support webhooks, we can support workflow-specific integrations and
    incorporate confirmed outcomes where available

FAQs

How quickly can we start?

Call routing and tracking can begin as soon as numbers and destinations are configured. Reporting outputs follow – designed and delivered based on your operational needs.

Do you support CRM integration?

Yes – We support trigger based sending and receiving of call and conversion data fort racking and reporting.

No – Many clients start with attribution and call outcomes. Integrations can be added later when they add value.

Yes – Our services are designed to scale for high-volume environments. We size and expand capacity based on client demand.

Yes – Many clients use website attribution for digital channels and dedicated numbers for offline or fixed sources

Yes – Rules such as business hours, talk-time thresholds, and new vs repeat caller windows can be set by group and overridden by location when needed.

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